Twitter’s owner Elon Musk and its new CEO said on Sunday that the social media network would ditch its bird logo, be rebranded with the name X and move quickly into payments, banking and commerce.
Founded in 2006, Twitter takes its name from the sound of birds chattering, and it has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15 (about R270), according to the design website Creative Bloq.
Tweeting a picture of the company’s new logo — a white X on a black background — late Sunday night, Twitter chief executive Linda Yaccarino said “X is here! Let’s do this.”
Also late Sunday night, Musk changed his profile picture to the company’s new logo, which he described as “minimalist art deco,” and changed his Twitter bio to “X.com,” which now redirects to twitter.com.
Musk also tweeted that under the site’s new identity, a post would be called “an X.”
The changes were not visible on the website as of 0630 GMT Monday.
X, the ‘everything app’
Musk had already named Twitter’s parent company the X Corporation, and previously said his takeover of the social media giant was “an accelerant to creating X, the everything app” — a reference to the X.com company he founded in 1999, a later version of which went on to become payments giant PayPal.
Such an app could still function as a social media platform, and also include messaging and mobile payments.
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